Eating healthy is a key component of youth development. As part of a global commitment to leadership in child nutrition, Nestlé Middle East launched United for Healthier Kids in 2015 in partnership with Choithrams,  in the aim of helping parents establish healthier eating, drinking and lifestyle habits for children aged 4 to 12.

Choithrams are widely know for their generosity and active undertaking of various social responsibilities. As part of this new initiative, children who visited select Choithrams outlets in Dubai between November 23rd and December 3rd received one free fruit or vegetable, offered through the “Adopt a Fruit, Adopt a Vegetable” initiative, launched earlier this year by United for Healthier Kids.

“Eating habits are learned behaviors; they’re not intuitive. So what your children learn to eat at home early in life sticks with them well into adulthood.”

– Ann Cooper and Lisa M. Holmes

‘More Fruits & Vegetables’ behavior capitalizes on the generosity of Arab culture by promoting MORE Movement, MORE Water, MORE Fruits & Vegetables, and MORE Managed Portions – behaviors scientifically proven to positively impact quality of life, especially if adopted at an early age.

“Our purpose at Nestlé is to enhance quality of life and contribute to a healthier future, which we know can best be done through collaborations.” said Patricia El Chammas, United for Healthier Kids Manager at Nestlé Middle East.

“We invite everybody to unite for healthier kids by joining the movement at www.U4HK-me.com, and to download the Tummyfish App which encourages children to drink More Water,” concluded El Chammas.

You can now catch a glimpse of the event on our YouTube page with the link below:

*Reference http://www.who.int/mediacentre/factsheets/fs311/en/