Choithrams partnered with World Food Programme in 2015 to help fight hunger and malnutrition in the Middle East and West Africa. Since then Choithrams continues to do its part by generous donations as a means to deliver vital food assistance to children and families in need.

WFP is the United Nations frontline agency fighting hunger and malnutrition and the world’s largest provider of school meals. WFP’s daily school meals and take-home family food rations support 17 million children in more than 70 countries, and encourage families to consistently send their children to school so they can focus on their futures.

But WFP cannot do this alone because it is 100% voluntarily funded and relies on the support of donors and partners such as Choithrams to achieve its mission. On average, each Dirham donated to WFP is enough to provide a nutritious school meal to a child in need, which is why every donation counts.

“Giving is not just about making a donation. It is about making a difference”

– Kathy Calvin, CEO & President of the United Nations Foundation.


Choithrams supermarkets are encouraging customers to take part in building a world with zero hunger with WFP. Shoppers in Dubai are invited to pick up products from the Goodness Foods range marked with a special sticker and a donation will automatically be made to WFP’s School Meals Programme. It’s that simple.

Choithrams fundraising campaign in support of WFP is a nonprofit initiative approved by the Islamic Affairs & Charitable Activities Department of the Government of Dubai, with the support of the International Humanitarian City. WFP does not promote or endorse any product or service.

We have been extremely fortunate to put together a video of an amazing 3 years partnership between Choithrams and WFP for you on YouTube.

Check out this video to see the impact this programme has made in the lives of many.

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