Proactiv is one the world’s leading non-prescription acne brand that continuously provide innovative products to satisfy the ever-changing consumer demands. Latest addition to the growing portfolio of Nestle Skin Health key products is Proactiv+. The new dermatologist developed, scientifically proven 3-step system for a clear and radiant skin for the treatment and prevention of acne.
This product launch event was hosted by Galderma International and welcomed more than 200 health professionals from Dubai and Abu Dhabi. The event kicked off for 2 consecutive days held on 16 December, Ritz Carlton, Dubai and 17 December, Jumeirah at Etihad Towers, Abu Dhabi.
Before heading inside the ballroom, three spaces were created so that guests could get a feel of the product concept of the Proactiv+ 3-Step System: The Proactiv+ Product Trial Zone, Mini-golf Play Area and #NoFilter Photo Booth.
As a great addition, skin care goodies and special prizes were given to the lucky winners of the Mini-golf game.
#Nofilter photo booth gave attendees a branded souvenir of the event.
Part of the program presented topics on “Managing Acne Patient in the Clinical Practice” by Dr. Khadija Aljefri, Dermatologist and “Challenges of Dealing with Acne Patients in the Pharmacy by Rana Hawa, Pharmacist. Along with this, a face to face discussion with Gehna Advani – UAE Beauty Influencer, as she gave some advice on how to manage acne socially and deal with online stigma.
Experienced line-up of speakers (from left) Dr. Khadija Aljefri, Rana Hawa and Gehna Advani
Another engaging activity, the Online Q and A which drew a big response from the crowd using the event app with instant scoring and leaderboard of results. The top 10 winners were awarded with prizes.
The highlight of event was the grand unveiling of Proactiv+ 3 Step Clear Skin System: 1) Skin Smoothing Exfoliator, 2) Pore Targeting Treatment, and 3) Complexion Hydrating Hydrator.
And what better way to celebrate this momentous event as Galderma gave all the guests with Proactiv+ products.
Catch more of our behind the scenes and event highlights over our social media accounts @xpogr – Instagram, Facebook and Twitter.