One of the biggest assets of Deliveroo is their strong, recognizable brand which shows their clear personality across cities around the world – on rider backpacks, billboards, and vibrant TV ads.

Founded in 2013, this award-winning delivery service operates in different locations including Australia, Belgium, France, Hong Kong, Ireland, Italy, Kuwait, Netherlands, Singapore, Spain, United Kingdom, and the United Arab Emirates.

To date, Deliveroo provides the best food delivery experience in more than 80,000 best-loved restaurants and takeaways as well over 60,000 riders getting food delivered to customers at exactly what they want; where they want; when they want.

For this project, The Empire Group has partnered with xpogr to deliver a 3600 virtual reality and billboard shots for Deliveroo. Doing our 360 shoots can seem a little overwhelming at first, but we find it challenging and fun.

We took a balanced and prepared approach, taking into account the itinerary, location, soundscape, crew, and record monitoring to capture a full 3600 of Deliveroo VR experience to emanate from the viewer’s eye-level point of view.

Here are some of our iconic shots for Deliveroo’s digital campaign and 3600 VR shots located at freeways and public transportation areas in Dubai and Abu Dhabi.

Deliveroo bridge banners located strategically at Burj Khalifa Metro Station, Dubai (above) and Muroor Street Bridge, Abu Dhabi (below)

Our behind-the-scenes and experience through the Oculus Go VR Headset

Deliveroo’s transit advertising placed in Abu Dhabi’s public transportation.

Deliveroo’s Unipole located in Sheikh Zayed road, one of the busiest and high profile freeways.

Head over to our website to view more of xpogr’s photos and 3600 shots on this campaign.